About Water Guardians: Levi’s Legacy
When Nicole Hughes’ three-year-old son, Levi, drowned in the family pool despite adults nearby, she immediately knew she had to help prevent future similar tragedies. Hughes launched a safety crusade and created the “Water Guardian” tag. An adult wearing the tag is responsible for constantly monitoring kids in or near the water.
Drowning is a leading cause of accidental death of children, according to the CDC.
The non-profit educates parents and families about water safety and provides Water Guardian tags, which serve as a tangible reminder to adults to keep an eye on children any time they’re near water and to stay within arm’s reach. The adult in charge of looking after children wears the Water Guardian tag at all times, even if children aren’t swimming and are inside. The tag is the size of a credit card and comes with a lanyard.
Hughes created a non-profit, Levi’s Legacy, and approached InstantCard, a leading provider of photo ID cards, to ask if it could help. She hadn’t been able to find a card printer that was able to do what she needed at a reasonable cost.
“I said yes right away,” said David Finkelstein, founder and CEO of InstantCard. “I was immediately impressed by Nicole, her program, and the energy she was putting in to raising awareness.”
InstantCard was able to start fulfilling “Water Guardian” tag orders within a week. In the first month, InstantCard printed and sent nearly 2,000 tags and kits. The kit includes a Water Guardian tag, lanyard, coil bracelet and pamphlet. As it does for all nonprofits, InstantCard discounted its fee.
Read more about how InstantCard supports Levi’s Legacy.
Mission
The mission of Water Guardians: Levi’s Legacy is to change the way our culture perceives bodies of water and to erase the stigma associated with drowning.
Learn More
Visit the Levi’s Legacy site to learn more and to help get the word out about this worthwhile cause.
More information about the program and online ordering of Water Guardian tags is available at www.levislegacy.com.
