The Six Apple program was an instant success.
“They announced the program in their newsletter on a Sunday night, and by the next morning, 600 teachers signed up,” said Finkelstein. Today, nearly 15,000 teach-ers have taken advantage of the opportunity.
VIPKid sells the teacher ID cards at-cost, as a membership perk. The $10 fee pays for the cards, and allows the teachers to access thousands of dollars worth of teach-er discounts. For VIPKids, outsourcing membership cards allowed them to offer a teacher benefit at no cost to themselves, and with minimal staff resources.
For teachers, it is not just about the discounts.
“I think there is something about feeling like they have joined the family. They have the card. They are part of it. Maybe it’s not even the loyalty program, but it’s a branding exercise. They are proud to hold that card,” VIPKid Head of Community and Growth, Kevyn Klein, wrote in The Global Classroom: How VIPKID Transformed Online Learning*.
*Source: Jones, Li. “The Global Classroom: How VIPKID Transformed Online Learning.” Skyhorse, 2021.</.span>