Hughes created a non-profit, Levi’s Legacy, and approached InstantCard, a leading provider of photo ID cards, to ask if it could help. She hadn’t been able to find a card printer that was able to do what she needed at a reasonable cost.
“I said yes right away,” said David Finkelstein, founder and CEO of InstantCard. “I was immediately impressed by Nicole, her program, and the energy she was putting in to raising awareness.”
Hughes, who lives in Knoxville, Tennessee, has been interviewed by many newspapers and featured on television.
Because it had the required infrastructure already in place, InstantCard was able to start fulfilling “Water Guardian” tag orders within a week. In the first month, InstantCard printed and sent nearly 2,000 tags and kits. The kit includes a Water Guardian tag, lanyard, coil bracelet and pamphlet. As it does for all nonprofits, InstantCard discounted its fee.
“Without InstantCard, we wouldn’t have been able to produce and sent out Water Guardian kits,” Hughes said. “David immediately got what we’re about, and InstantCard acts as a true partner.”