2. Avoid dark colors.
Yes, contrast is important on ID badges—after all, the point is to see the person’s name. So, you might be inclined to go darker with your colors to make these names pop. What you may be forgetting, however, is that badges should be welcoming to clients, making them feel at ease. Dark colors don’t usually accomplish this. (If you notice, in our original example we chose the gradient to get darker near the text—this is no coincidence. It gives high contrast while maintaining a light feel.)
If you’re really worried about contrast around the name, consider adding a band of darker color around the text. This will make it more legible, while not detracting from your friendly message (as in the image to the left).
Cards which are used strictly for safety in environments where there is little client interaction. Here identity verification can be extremely more important that a welcoming feel.