These days companies are continuing to send their employees door to door to make a sale or share information. In fact, we’re seeing a significant increase in the use of Photo ID Cards for all employees who go door to door to peoples’ homes. However, it can be a challenge to get a sales pitch in when homeowners are hesitant about opening the door and don’t always trust you right away. The good news is that having a professional badge or ID card to show will help your employees do their jobs and build trust with the homeowner.

You may be wondering why an ID card for employees who go door to door is so important and how to get enough for your staff. You’ve come to the right place to have all your questions answered and learn more about how InstantCard can help ensure you are stocked up and ready to go with ID cards for your employees who are going door to door.

What is an Employee ID Card?

The first matter to address is what is an employee ID card in the first place. These are badges often called ID cards that include important information about the person who is visiting the homeowner. It may not only be required by law in some cases but homeowners will likely request to see it before speaking with you. It’s essential that your employees who are going door to door carry their badges or ID cards with them at all times.

The Importance of ID cards to Your Business

You have a lot of to-dos on your plate as a business owner but one you can’t afford to overlook is the importance of ID cards for your business, large or small. There are several benefits to you including improved security, customer confidence, accountability, and professionalism. Not only that but it’s also a way to promote and boost your brand image.

When it comes to going door to door, the reason to use ID badges in your company is that they can help to boost the credibility and authority of your employees as they interact with your customers or homeowners. It’s natural that when a customer sees someone with an official ID badge, they know immediately, that they can be trusted, and that they are the right person to be talking to about their issue. This is essential when your employees are going door to door and trying to sell products or services face-to-face. It will show homeowners professionalism and also remind your employees to act professionally in all interactions since they’re technically at work even though they are out and about.

Why an ID Card?

You might also be wondering why an ID card is important and vital for your employees to have on them. The reality is that many counties and local jurisdictions are now requiring professionals to have photo ID cards when they knock unannounced on someone’s door. This is a practice that appears to be spreading nationally.

In this day and age, with people becoming, unfortunately, more suspicious, a photo ID card can avoid someone from having the door slammed in his face. Make it easier for your door to door personnel to be well-received by your clients by equipping them with a professional photo ID badge.

It’s also good to have it available to show homeowners so that you can actually get your sales pitch off and do your job. An ID card will signify to the homeowner that you are who you say you are and they might be more susceptible to listening to what you have to say.

Industries & Types of Uses

There are many uses for ID cards and different types of industries that use them. For instance, our clients provide a wide range of services to homeowners such as cleaning services, tree trimming, pest control, energy, telecommunications or cable, home security, repair/maintenance, and so on. Often, even in uniform, there may be a question about their identities and who they’re working for.

We also have clients who sell services door to door such as insurance agents, subscription services, and trash or junk pick-up. Homeowners are quickly re-assured as soon as they see your representatives with a professional photo ID card.

What Information Should be Included?

First, consider your needs about what you think should be on your employee’s ID card and what details will be most useful to a homeowner. There are certain things that you should include on an employee’s badge who is going door to door. For instance, the most critical pieces of information are the employee’s name, job title, department, and company. It’s also wise to include a photo of the person on each badge.

Other options to consider are contact information, certifications, employee ID, and company logo. The employee’s name and ID might be useful so that the homeowner can refer to this information if there is a problem with the interaction or service at the time of the visit.

How to Make Homeowners Feel Comfortable

While an ID badge will help your employees get their foot in the door and make a sales pitch, there are other ways to make the homeowners they’re interacting with feel more comfortable. There are some useful strategies and tips that every door to door salesperson or representative should apply.

First, identify where your best prospects live and are so that they’re more likely to be interested in what your employees are selling. Find prospects who fit the mold and are your ideal customer. There are four “W’s” that an employee should cover and get out of the way as soon as the homeowner answers the door. They are as follows:

  •         Who you are
  •         Where you’re from
  •         Why you’re at their door
  •         When you will be leaving

Also, this is a good time to show them the ID card and have them take a closer look at it if they so choose. Employees need to get these matters out of the way first and foremost so that they are more likely to listen to them and trust them. Understand their pain points but also that they might be feeling a bit hesitant to have this person knocking at their door.

All employees should be confident with their body language and communication and make sure they have their sales pitch memorized and ready to go. Always focus on the benefits of the products or services that are being presented and sold. Finally, there needs to be a powerful closing statement and a sense of urgency about following up with the homeowner at a later date.

How We Can Help

InstantCard is here to help and ensure that you can get all your employees who go door to door a reliable badge they can show each homeowner. Our online service is easy to use and you’ll get your product quickly. Want help with your template and design? This is no problem at all. We have expert graphic specialists at InstantCard who would be more than happy to design a custom template for you using your company logo, color scheme, and any other design specifications that you have. This is a no-charge service. 

The cards are made of PVC plastic, which anyone who has tried to destroy old credit cards has noticed is very hard to damage or break. When you choose to outsource your ID badge production to InstantCard you can ensure you have professional-looking badges that are well designed. They will also reach your business quickly because they are shipped same-day. InstantCard ID badges are standard credit card sized, or 2.125 x 3.370 inches so they will fit perfectly into one’s wallet, or in all the standard accessories for displaying badges.

Who We Are

We exist to make your life and your employees’ lives easier as they go door to door. Hearing about all the difficulties companies have had producing professional ID cards, we realized that there must be a better solution. Emerging cloud-based technologies have allowed InstantCard to take the hassle out of the process of creating Photo ID cards. The developments since have completely validated our belief that card production via the web is far more efficient than traditional card production using either a local print shop or in-house printing.

At the core of our business is the desire to eliminate the hassle of producing a single ID card, which is common to businesses of all sizes. Our goal is to help you close more sales and ensure that your employees have success going door to door and can make each homeowner feel as comfortable as possible. Get in touch today to learn more and have all your questions answered.


As a business owner, you want to ensure that your employees are able to do their jobs right and well and close as many sales as possible. This isn’t always easy when your employees are going door to door since there are some hurdles and obstacles to overcome. One of these is to ensure that your employees have a chance to share their sales pitch and interact with a homeowner. The best way to make certain this occurs is to provide your staff with professional ID cards from InstantCard.