Our card designers are often asked for guidelines on laying out a professional badge template.
Here are the most important considerations which we feel make for truly professional looking ID cards. Not all of them will apply in every case, but if you follow most of them you’ll come up with highly professional results!
- Company Logo – Make sure your logo is clear and legible, with no pixilation. Also, consider dropping any long tagline which would require reading very small characters.
- Consistent colors – Use the colors in your logo, without trying to mix in too many additional colors.
- Legible fonts – Classic fonts like Arial are always more readable. Cards are generally easier to read with sans-serif fonts.
- Big photos – The eye automatically finds photos of people attractive and interesting, so don’t make them too small.
- Limited information – Don’t try to put too much information on the front of the card. The card should be for glancing at, not reading. For example, you generally don’t need full address/phone/fax, or even your website, as this is not normally where people look to find that information.
- Subdued backgrounds – An attractive background, using for example a faded image or a watermark of your logo, always looks nice. But make sure it doesn’t distract from the important information in the foreground.
- Vertical/Horizontal – Generally, ID cards destined for the wallet should be horizontal (landscape). Cards worn around your neck, or clipped to the lapel, can be either, but we have found a preference for vertical (portrait) because they hang better and don’t get in the way as much.
- Back side – Put secondary information, like company address, contact information, “if found” instructions, barcodes, etc. on the back to leave more room on the front of the card.