Why fonts matter
Fonts help with company branding and messaging
Company ID badges serve several purposes. They are used for identification, security, access control, and also as an extension of the company's brand. Therefore, the font used on these badges should align with the company's overall brand identity and reinforce it at every point of contact.
Consider the different elements of an ID badge - the employee's name, their job title, and the company name or logo. The choice of font for each element communicates subtle cues about the company's culture and values.
For instance, a tech startup may opt for a modern, minimalist sans-serif font such as Futura or Helvetica, which suggests efficiency, innovation, and forward-thinking. On the other hand, a law firm or a financial institution might prefer a traditional serif font like Times New Roman or Baskerville, projecting an image of reliability, trustworthiness, and respect for tradition.
Additionally, the hierarchy of information is crucial on an ID badge, and the choice of font can help establish this. Typically, the employee's name should be the most prominent text element, followed by their job title. The company name or logo, while smaller, should still be easily identifiable. Using different fonts, font sizes, or font weights can help achieve this hierarchy, improving the badge's readability and functionality.